ChatGPT Ads went live in the Netherlands and 30 other European markets in August 2026. Self-serve access starts from a $25 daily budget, with CPC around $3–5. Ads only show to Free and Go plan users — Plus, Pro, Business and Enterprise tiers are ad-free. That single fact should shape whether this channel fits your business: strong for consumer decisions, weaker for B2B buyers on paid seats. We recommend a channel-fit check before spending anything.
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