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In one of my last testing tools routines to find valuable content for Inspiral Growth, I came across Sabri Suby and the Book Sell Like Crazy. I got to admit that Saby made a strong impression right from the start about increasing conversions. So I took the chance on his winning variation and bought the book for quite a good price, I may add. Certainly, there are a lot of lessons to get from the book and the funnels that they are implementing are quite focused on user behavior, and today we’ll use some of that knowledge for the process of the launch of a new campaign.

In order to remind me of most of those lessons I decided to write an article about it; just like the quote says… A great way to practice something is to teach it to others.

The first 4 tips you don’t want to miss before the launch of a new campaign

1. 1. Are you focused only on the 3% Buying Now?  Wait… what’s that? Well according to the Larger Market Formula only 3% of the people are in a buying mode. So if you are pushing ads using price deals only, better think twice about it.
      
      If you are only hitting this target audience and sharing their attention with most of the companies out there, there are other segments you are leaving out without the right sales strategy. In the words of Sabri ¨To reach the other 97% you have to educate them¨ in digital marketing there is so much more than just fighting over prices.
   2. How to Create your Dream Buyer? At this point, surely most marketers have their own way of how to build it. Yet Sabri certainly delivers here an easy-to-follow a list of questions and steps to build one. Based on the user experience. At one point Sabri mentions something that I would love to share with you. It is inserting happiness into your buyer´s journey. It can create a deeper level of emotional connection that cultivates loyal fans. Like a personal thank you note after a purchase. My own advice… Certainly, check this list if you get the book or check out the buying personas.  And Job to Be Done strategies used in Growth Hacking as well.
   3. Value-Based Marketing is certainly a must-do in all your actions. The book shares great examples. Furthermore, the book itself is a great value that gives you tons of information.  All based on the fact that we (i bought the book as well) feel grateful for all that information included.  And second, you get first-hand results of the knowledge shared by Sabri. Here surely I would add that Reprocity Principle where Humans tend to return good deeds.

1. Everyone talks about CTA’s nowadays yet you also should know more about HVCO (High-Value Content Offer ) and the rules of Sabri around them. Everything about this subject is just gold in the book. And I would certainly say that before talking about having a clear Call to Action, you certainly need to know the big importance of creating Attention-Grabbing-Headlines. I did some tests on the headline of this article as well.

Ready for the launch of a new campaign? The book doesn’t end there…

There is much more to tell about this amazing content, and I will surely tell more about it, for now, let me tell you about our very own Inspiral Growth Tip:

My 5th Tip for today would be running A/B Testing experiments with your Headline, your images, your descriptions, and CTA’s. There are some proven tools and examples. They show how this exercise could save you thousands of dollars on ads or landing pages with low conversion.

At Inspiral Growthwe launched 2 entry-level Growth Hacks, that may be useful for you

• An A/B Testing for Ads Hack: Don’t miss the chance to know which Design or headline could bring better results according to the right market target.
• An A/B Testing for Landing Pages: Check out for example if The Fold of your site has enough Potential!

Check out these and many other Growth Hacks at Inspiral Growth!