Gamestate
About the Gamestate Marketing Project.
The Veltmeijer Group is a leading supplier of arcade games in the Netherlands and is the owner of the popular Gamestate Arcades, among other brands like Gamecity and Gametown. The company was founded in 1956 by Grandpa Veltmeijer, who opened his own office two years later in Sittard where he started with jukeboxes, pinball machines, soccer, and pool tables.
In 2007, Roel Veltmeijer, the grandson of the group’s founder, was inspired by American arcade halls during a visit to a fair in New York. He was amazed at how packed the arcade halls were and how they maintained an incredible atmosphere. This realization led him to create a detailed concept for a new type of arcade experience named Gamestate.
Since then, the Veltmeijer Group has grown rapidly and operates over fifty Gamestate arcades across the Netherlands and in other European countries, including Belgium and Germany. Their arcades offer various games and attractions, including classic arcade games, cutting-edge virtual reality experiences, and multiplayer games that are perfect for groups and parties.
More About Gamestate and the Gamestate Marketing
How does Inspiral Growth collaborate with them?
- Building their web platform from scratch, ensuring a seamless user experience and responsive design. (New Lauch in April 2023)
- Migrating their initial website traffic to the new platform to ensure a smooth transition
- Implementing an SEO strategy with approximately 24 monthly articles, thorough keyword research, and compelling copywriting to enhance their online visibility.
- Producing visually stunning designs for their social media, email marketing, publicity, and billboards, ensuring a consistent and cohesive brand identity across all channels.
- Developing creative and compelling social media content that resonates with their target audience, driving engagement and fostering brand loyalty.
- Creating compelling content for the email marketing strategy by tailoring messaging to their target audience and optimizing for engagement
At Inspiral Growth, we feel incredibly fortunate to work with the Veltmeijer Group with their Gamestate Marketing Team. Their unwavering focus on delivering unparalleled gaming experiences and entertainment, coupled with a culture of innovation, has undoubtedly inspired us to approach our work with the same dedication and passion.
UX in All Devices
We aim to create dynamic changes in the appearance of their new Gamestate website. We build our websites to be responsive for every device so the website will fit the screen.
This will depend on the dimensions and orientation of the user’s device. Responsive design leans on proportion-based grids to reorder the content and design components.
It can also help to boost your rankings in search engines with determined conversation points. We not only react to the changes in the market, but we expect strong and reliable changes to be monitored with the right tracking plan.
Functional Layout.
We plan the layout to be friendly and functional for the right target audience. Having an organized and well-structured layout is important for Conversion Rate Optimization.
This will not only make your website to be more attractive but also to be practical.
A good layout will help your visitors to find what they’re looking for in an easy way. Yours could even offer services for more than 4 different countries.
We run many experiments to achieve a higher return on investment (ROI). From quick Hooks and other Content Experiments to Funnel Tracking processes on each digital asset. Besides new hidden gems in e-commerce for the Leisure Industry.
