Does my Business need a Professional Online Presence?
Is no secret for anyone how much time we spent online every day.
For some, checking the phone and social media it’s the first thing to do before starting their day. — I’m one of those people. So today let’s talk about what a professional online presence means for a business.
According to DataReportal, around 4.88 billion people in the world use the Internet. That’s close to 62% of the world’s population asking for where to go on vacation, or about those shoes they want to buy. Or just like you right now, wondering whether you should or not get a website for your company and why.
We all trust the internet as an easy way to find a solution to a problem or to find something we need. Website development helps to make people aware of the product or service that a company has to offer. So basically, that’s where the importance of having a professional online presence is.
Here are the 3 Main Reasons your Business should have a Website.
1. Increases the credibility and the reputation of your company.
Having a professional online presence is fundamental to the success of your business. A good website design can help improve the authenticity of your company. Besides, it gives you an advantage over your competitors.
See it this way, there is a big chance there are other companies offering what you sell. Most likely, the potential clients of your niche will prefer to buy from the company they feel they trust. A way for your business to stand out is by having a website that shows quality information to its visitors.
People tend to feel more confident about making deals with businesses that own a website. In other words, it helps them know that your business is actually real. Also, they’ll know that the product or service will be of good quality.
The more professional your website looks, the more believability your company will have. When people trust your business, they start to recommend it to others. This will provide you with testimonies that you can use to get more clients.
2. Helps to extend your reach.
As soon as people start to find your site and get curious about what you have to offer, they will want to contact you. This is where you add a section for them to do so, which offers you the possibility to increase your sales.
You can see it as a chance to turn your website visitors into leads or potential customers. All you need to do is to show them that your company is the solution they need. By adding testimonials about what you sell you can earn the trust of those potential buyers.
Once they trust your current buyers, they’ll trust the product. People feel more confident to buy something when they see it works for someone else. That’s why when we are about to download an app, we first check the reviews to see if it’s actually what we are looking for.
Having a space where people can access the information they need when they need it is beneficial for you. This will allow them to engage more with your business and encourage them to become a client.
3. Getting clients straight from Google.
With a well-optimized website, you have the chance to show up on Google search results. In other words, let’s say you have a Mexican food business. Every time someone decides to ask Google for Mexican food in your area, you get a chance of showing up in the results.
This means you wouldn’t have to spend lots of money on ads, because people will find your website. All they would need to do is ask Google for your product. This is what we call organic traffic.
Yet, as I mentioned, you would need a well-optimized website. I know this might sound complicated. Here in Inspiral, we want you to feel like we are actually talking the same language. So I’ll give you a short explanation for you to understand in an easy way what this implies.
Your website would need to have the right information in the right place. So, the goal is that when people ask for what you sell, your site matches what they are looking for and show up. It’s about giving the right answer to the questions you know they have.
Good websites have a cost, and it’s very common for companies to worry about the price. But the thing is that websites are actually an investment. If you give your website the right usage, the Return of Investment or ROI will be positive.
I bet after all this information you might still be wondering how is that even done. Don’t worry about it, because we are on this trip together. Now you know why is fundemental to have a professional online presence for your business.
In my next article, I will talk about those things your website needs and how they happen. So make sure to check our weekly blog posts and stay Inspired with us.
Sofia Villamil
Web Developer
