Single Blog

Do I need a logo for my website? Is it actually necessary for my company to invest in the image of my brand? The short answer is Definitely yes, and today we will tell you exactly why.

So if you’re struggling with this question, don’t worry, just keep reading, Inspiral’s got your back!

For starters, let’s learn about what is a logo and what it represents. Somehow, you can see a logo as the symbol that defines the face of a brand, it is what gives a company its identity and personality. It’s the way for a business owner to define the ownership of their business and what it sells.

Having a good logo will help you tell potential clients who you are and what you have to offer. Keep in mind that this is the stamp that will make you stand out from your competitors in the market, so it should represent that thing that makes your company unique.

In other words…

You need a logo if…

• You want to look professional and make a good first impression.
• You understand the importance of differentiating yourself from your competitors.
• You would like to use business cards, social media, a website, or any other marketing tool for your products.
• You want to grab your potential client’s attention and for them to remember your company.

So now that you know this, you could ask me, well, what if I just go and put the name of my company in a nice font and one or two colors I find attractive? Will that be enough?

Yes, you could do that, but honestly, I wouldn’t recommend it. Even though your company’s name is different, a font and a color wouldn’t make your brand much more distinct from any other.

As a result, your business will fail to stand out and people won’t remember it.

In fact, for some business owners, the image of their company was so important, that they were willing to pay huge amounts of money for it.

A very famous example and perhaps one that you did not know about, was the technology company that Steve Jobs created as an experiment in 1985. This company was called Next.

The logo for this company was created by the corporate design genius Paul Rand at a cost of $100,000. The design of this logo is considered special since it united the minds of two geniuses.

So, how can I make my logo stand out?

Great question, thank you. The best way to make your branding unique is by adding a symbol. This is the best way for your company to have something that will stick in your customer’s memory.

A great example could be that blue little bird as the symbol for that social media where you can type about your thoughts or that big yellow M that makes us sing I love it in our heads before that happy meal.

The great thing here is that I didn’t even need to tell you the names of these brands. And that’s because you already know them since you remember their stamp.

However, keep in mind that there are lots of companies such as Coca-Cola and Samsung that work great without a symbol. It’s all about uniqueness. The memorable of your logo will be directly proportional to how unique it is.

What to consider when you get a Logo.

As we mentioned before, your logo will be the main identifier of your business. So it is important that you make a good choice for it once you’ve decided to get one.

Your logo will also be the main foundation of your brand identity, which will define the colors, the style, and even the voice that you’ll be using for your company. From social media, products, packaging, ads, and of course, your website.

One thing you don’t want to be doing is to be periodically changing your logo because of a hasty decision. This would make your business look inconsistent and less professional.

It’s important to understand that every niche of the market has different aspects and styles. In other words, your logo must make sense and be functional for what it sells.

So here’s a list of the things you should keep in mind in order to achieve that:

• Make sure the colors and the fonts are aligned to your niche. There’s a reason why Coca-Cola’s logo is red or Animal Planet’s logo is green.
• Make it simple, sometimes less is more. Don’t try to show all of your products and what you do in your logo. This, far from making your clients understand your business, could confuse them.
• Make it functional and adaptable for its different uses. It should work for social media, profile pictures, stationery, website, and any other application.
• Last but not least, once again, uniqueness makes it memorable. I believe your company has a reason to be different from the others, reflecting the same in your logo!

Every company is different, therefore it is necessary to stand in their shoes, and understand their goals to design a visual identity that’s consistent with them.

Here in Inspiral, we want to help you show the world your essence and who you are. For this reason, we decided to develop our growth hack for Logo Creation. Let’s develop your professional identity together!

We hope to keep Inspiring you to grow!