Does Blogging Help SEO? The Question of the Ages
We have to make the most out of our efforts to rank our brand in the digital marketing world. When it comes to search results on Google or any other search engine, on page SEO plays a crucial role in whether we reach our target audience or not.
Nowadays, there is a lot of talk in the SEO space about blog posting and if it is as useful as they say. Our intention today is to join the discussion by talking about our experience and available data.
Does blogging help SEO? Well, the answer is what we call a “big, fat YES”. However, that is not enough to end the controversy. Let us dive a little bit deeper into the whys blogging actually helps improve your SEO.
High-quality content could help you increase avg user time on page.
One huge ranking factor that helps Google to determine if a website is valuable or not is the user experience. When you produce quality, fresh content, it is more likely for a user to spend a great deal of time (3 or more minutes) reading on your website and exploring your site.
If users keep coming back to your web, and therefore, to Google, the latter will favor you in the SERPs with a progressively higher rank.
Blogging can help you to build a community.
These days are all about creating community and what you give them to build that closeness. If you are constantly producing quality content that actually helps your audience in any way; they will go straight to you every time they have a particular doubt about the subjects you specialize in.
Building a community is not easy. Neither is something that happens overnight. Yet, every brand should strive to build a close net with their potential customers if the intention is to transform those potentials into actual clients that keep coming back to you.
Once you have established yourself within the niche of your interest, it will be easier for you to get external links to your website since you will have become a trusted source of quality information.
Blogs work will help you cover more ground.
There are only a certain number of keywords a website can hold before getting the red signal from uncle Google. Let us remind you that the search engine penalizes roughly any website that does keyword stuffing.
What can you do to overcome this obstacle? Yes! You better start writing blog posts on a regular basis to cover even more ground in terms of keywords your brand can rank for.
Sure, not every single click will indeed become a sale, but to play in the digital marketing era, you must change your mindset and understand that you must give before expecting to receive anything.
Besides helping you avoid keyword stuffing, blogging will create better opportunities in a content marketing strategy since it will cover one of the many channels people use to consume content on the internet.
Blogging and long tail keywords are made for each other.
One of the top reasons why blogging helps SEO is because you can use your blog posts to fit long tail keywords.
SEO levels the playing field to compete for a position within a specif niche, but short tail keywords are mostly reserved for the bigger companies in the market. Yet, that does not mean you cannot outrank them in the SERPs.
Here is where long tail keywords come to the scene as a great tool to capitalize on opportunities in the market. Long tail keywords are usually four or more letters long. That makes them kind of awkward to fit into a website product description, for example. But in the context of a blog post, they fit beautifully while allowing you to rank higher in the SERPs.
These types of keywords do not usually drag too much traffic, but they compensate for that with a more specific intention from the potential customer.
Blogging and link building.
We already mentioned that blog posts help you to create a community which can lead to more people using your articles and overall website as a reference.
But more than that, you can use the blog posts to create good internal links between the different sections of your website.
Remember when we talked about Google favoring those websites that make people spend time on the internet?
“Cluster themes” is one of the best practices you can apply to create brand awareness and consolidate you as a reference in your niche.
When you create several blog posts with related subjects, you can use anchor text to link all those articles between them and have people spending more time on your website (and in Google). This is an old, classic strategy that keeps proving to be effective when applied properly.
You can do periodic actualizations.
Blog posts are great because you can actualize them from time to time without doing too much effort or spending a lot of resources.
Messing with your website can be tricky. Tapping with the code and tags can be a complete disaster. With a blog post, you do not have that problem. You can add text, images, cut some things that may have fallen into disuse, and so on without disordering with your website’s architecture.
With all this information, now you can decide whether blogging is whort it or not (but we insist it does).
If you find this content useful, let us know in the comment section or in our social media profiles, where we always share valuable tips on how to survive in the digital ecosystem.
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