Does Google Maps help with SEO?
Do your SEO strategy covers all battle fronts? Ranking your brand in the first positions of Google SERPs is an everyday process. Google Maps is among the many tools small businesses can use for ranking higher in Google and reaching more potential customers from local communities.
Google Maps SEO is a simple process that can guarantee a better position in google searches. SEO on Google Maps is the process by which a company’s online presence is optimized on Google Maps to make it more visible on the Internet.
It refers to a set of strategies that help a business appear in the top positions of local map packages. In this sense, it can be considered a local SEO task.
So, does Google Maps help with SEO? Spoiler alert: YES. But why and how? Let us dive right into it to find out.
Local SEO and Google My Business.
Local SEO is a way to position a website in the top positions of search engines. But, this type of positioning is especially interesting for businesses with physical locations where possible customers can attend.
For example, when someone searches for a hotel, that person will add the city where they need it at the end of the search query: “Hotels in downtown New York”.
And precisely the importance of doing Search Engine Optimization on Google Maps is that: this is a way to get potential visibility for the brand.
According to a study, almost 70% of smartphone users use Google Maps more frequently. And taking into account that this is the device we use the most, if a company wants to take its search seriously, it cannot lose sight of the opportunity represented by moving up in the Google Maps ranking.
So, a local business can take advantage of this Google Maps listing since those results are exclusively for this type of business. Big companies cannot enter this listing, so ranking higher on Google Maps can give you a big advantage over your local competitors.
It creates a sense of trust and community.
The Google My Business listing profile is a powerful tool to communicate with your audience and keep them up to date on the latest development of your business and locals.
Register your business in Google’s business profile known as Google Business Profile (until recently called Google My Business). Remember that Google will find it easier to find your profile if it knows a lot about it. Therefore, it must be complete, including data such as address and phone number, business hours, and the corporate website.
It is important not to duplicate information, as Google penalizes companies where the same data appears several times. Remove everything that is not useful and verify that all the information that appears is correct.
Once you have done this, it is your job to keep that profile up to date. Publish high-quality pictures and replay to all the comments in the review section (yeah, even the bad ones). Optimizing your GMB profile for SEO purposes and user experience is an effective way to communicate that sense of trustworthiness people are always looking for local and not-so-local businesses.
It allows your business to be found by the right people
This is more in the same train of thought that the previous points. For a business to rank high on Google Maps, it has to be a relevant business for the area or the community where it stands.
Therefore, if you do things right, people can organically reach your website and your GMB profile when tapping local search queries like “dentist nearby me”. You do not want people from Chicago calling you if you are in North Carolina, right?
Think of Google Maps as a digital phone directory book, only that in this modern-day version of it, people can actually get a chance to know the brand before engaging with it by reading reviews, looking at pictures, reading articles, etc.
Business owners with physical locations will be able to direct their positioning efforts more effectively.
Finally, Google Maps and SEO local efforts are a powerful combo that can bring great results to your business visibility in the area and community where it stands daily.
At Inspiral, we are committed to finding brands the best way to outperform their expectations and experiment with true growth. The listing management is one of the many
You can find some great Growth Hacks products on our webshop, among others that can put your business in front of the right people.
Growing is a path. Take it with us
el secreto libro completo
November 17, 2022Hola!!, me encanta tu forma de realizar el contenido, el mundo necesita mas gente como tu