How to write SEO-friendly blog posts.
Knowing how to write SEO friendly blog posts is a challenge. You must be able to balance quality content with SEO positioning techniques to create a text that is appealing both to your audience and Google.
We do love a challenge here at Inspiral, so we have come up with a brief series about how you can write blogging content whit a great bounce rate and quality. Today we will be talking about the structure of a text and how you need to improve it to enhance your writing skills.
In the step by step, the writing is the first.
These days are all about the user experience. If a website has quality content that attracts people, that is a signal to Google that a website is valuable, and that is how you work your way up in the search engine results pages.
An SEO friendly blog post begins with the good use of the language and understanding the dynamics of reading in the digital era. We have come up with a few recommendations you can follow to improve your writing skills and, by doing so, be one step closer to creating amazing content.
The structure of the text is crucial.
When writing quality content, we must keep in mind the basic structures of a text. Do not confuse your audience with an article or a blog post that has a confusing structure, that has parts that do not seem to connect.
No matter how good your writing is, it won’t survive a poor construction.
- Everything begins with a good title:
Make sure to have a title that is clear about what you will be talking about. Be direct, and you will catch more than one eye — extra: if you put your targeted keyword in the title you will have extra points in the positioning race. -
The intros are not forever:
Have you ever had one of those awkward handshakes that took longer than usual? That is how your reader feels anytime you take forever to introduce the subject of your article or blog post. Make sure to talk quickly about your theme.
You can always begin with a thought or some data about the subject. Keep in mind that you have only a few moments to hook the reader to your article. -
In the middle is where you talk:
After the introduction, you will have enough space to talk about your theme, and this is precisely when everything can go sideways.
Make sure to give enough space to your ideas and never leave anything in the air. Be sure to close all the debates you generate in each paragraph.
You can always use subheadings to divide your text more efficiently and optimize content reading. -
Careful with the length:
Most people use their phones to read the content they see online. Writing short paragraphs will improve user experience and therefore improve your writing SEO-friendly abilities.
Remember, it is all about keeping your readers with you. A great blog post is like a song, always delivering notes. Five or six lines for each paragraph is a great length you can use as a reference. -
A good final is also a great call:
The final part of your blog has a double function. It has to close all the arguments in the text, and it has to call your audience to follow you for the more great information. Remember, you want to optimize blog posts, not end a novel.
A good call to action is where the next great blog post begins.
Inspiral is a place to grow.
If growing is a path, it is better to take with us.
Make sure to follow our weekly posts about SEO. We will continue this series the next week when we will be talking about the other side of the equation: the SEO tips.
Hector Torres
SEO Copywriter
