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How to write SEO friendly blog posts is a challenge. You must be able to balance quality content with SEO positioning techniques to create a text that is appealing both to your audience and Google.

We do love a challenge here at Inspiral, so we have come up with a brief series about how you can write blogging content whit a great bounce rate and quality.

In our previous weekly post, we talked about the importance of having a well structured text and some tips to ensure a good disposition of the ideas.
Today we will continue the series about how to write a SEO friendly blog talking about SEO tips.

What are those must do tips you should apply when writing an SEO friendly post? Let us check some of them and how you can start using them from now on.

Writing SEO friendly means using good titles and headings.

If you want to send a smoke signal to Google, you better start using your target keyword in the title of your blog posts.

This particular step is not very flexible in its execution, and the reason is quite simple: if you are searching for recipes to do with apples, would you click on a result that titles something like “versatility of apples”?

Probably not, and if you do end up clicking it, it will be more out of curiosity than because that results offers you an answer to what you are looking for.
We are all about curiosity and creativity, but search engine page results are closer to facts and data than to what we think can work or be fun.

Recommendations for good titles and headings:

• Use a length between 40 and 55 characters. Otherwise, Google will cut the text, and it won’t be user friendly.
• Use your target keyword. But be natural about it.
• Be direct. It is blogging content, not a comic-book story.
• If you use your target keyword or other related keywords in the H2, H3, and so, of your blog posts, you will be making you a big favor. Headings with keywords are a great way to make your content more appealing to the google search machine.

High quality content and user experience: the main drivers of your content.

There is nothing new under the sun. You are not going to talk about things yet unknown to the human race. That does not mean you can’t be original when creating blogging content.

Writing quality content is all about finding new and engaging ways to say the things that people want to find.

Here are some tips to create quality content and improve the user experience:

• Do the work. Do the research: Find how your competition writing about the particular subjects you want to write about. The optimized blog post you are looking for starts without writing a single word.
• You will not copy: under any circumstance you should copy any content you see online. This is disrespectful not only to the person who writes the original post but to your audience. It tells them that you don’t care enough to do a good investigation process to write something original.
• Use anchor text: An anchor text is a link that will take the user to other pages on your website. They have a huge number of benefits as a part of an SEO strategy but increasing the time a person spends on your website is the most important of all.
• Use subheadings in the text: as we mentioned, these days are all about user experience. If you want people to stick with your content you have to make this content easy-reading. When you use several headings, you create the path to navigate the text, and the user will know what to expect at each step of the way.

Meta description and alt text: another way to increase visibility.

The meta description is that little resume you see on every result on the google search. Users often utilize this resume to decide if they click or not on that particular website, but more than that, the meta description is linked to the content you have created. This is another way for Google crawlers to determine page results.

• Make it short and compelling: the optimal length is 160 characters. Be sure to have the right words at hand.
• Use one of your keywords but not too many. Remember, Google is watching us.
• It is common to find the introduction of the blog post in the meta description. However, this is not optimal for performance since people do not want to feel they are reading some recycled content. Make sure to have another text for the meta description.
• Don’t go fishing and click-baiting: avoid things like “FIND WHAT WILL HAPPEN IF YOU CLICK THIS ARTICLE” type of thing. If you already have high quality content, use the meta as a tool to guide people to you.

On the other hand, we have the alt text, which is that little description of the images of the blog post has. Far too often, people ignore the alt text without knowing that an image can be a pathway to your website.

• Be short and direct. Two or three words should be enough.
• Avoid the “kdjfnedeh. jpg”. Take your time when naming the images.

If you want to learn more about SEO strategies, Web Development, and Growth Hacking, be sure to keep an eye on our weekly posts as well as our social media profiles.

Inspiral is a place to grow and do things in a different way.
We love to take the spiral and go from the bottom to the infinite.

Growing is a path. Take it with us.

Hector Torres
SEO Copywriter