Keyword Research Tips for Achieving Great Results
Ranking for a keyword can be a complete nightmare or a breeze in the countryside. It all comes down to if you are following the trends of the thing people are searching for when going online.
Search engines are complicated, but you can crack their algorithm if you have in place a solid SEO strategy alongside some targets keywords.
SEO is one of Google´s favorite filters. Every time you do a Google search, the algorithm shows you the most relevant result for that particular search query. This is why every business should have a list of keywords to rank for.
If you want to draw some of the search traffic for a particular keyword to your website, here we will help you with some keyword research tips.
Do not guess. Research.
If you want to succeed with your keyword strategy you must use all the tools available to make the most out of your time and efforts.
You need a keyword research tool to find out the metrics of the different search terms you want to position for.
Not enough money to pay for a monthly subscription? No problem! The internet is a beautiful place where you can find great tools to use for free. Here we share some you our top 3:
Ubersuggest:
This is probably the most complete free keyword research tool you can find online. It is very user friendly as well.
You just need to type the keyword you are looking for, the country, and the language. Then, the tool will filter the results based on volume and keyword difficulty. Other features will come in handy for you in the future.
Google keyword planner
Of course, uncle Google is on the list with its own platform to search for keywords.
There is not much difference in use when compared with ubersuggest. You type a certain keyword, and the program will provide a list of results that you can filter according to what you are looking for.
The only “inconvenient” with this tool is that you need to have an account on Google Adwords to use it. You can create it and not run any ads, but the process can be tricky.
Keywordtool
This is a great platform for people looking for keywords to websites such as Amazon, Youtube, Bing, eBay, and Google, of course.
If you have a little e-commerce business and not much money to spend, keywordtool will help you find the right keywords for your products on big e-commerce platforms. Do not miss out on this.
Since we are an Agency Partner of SEMRUSH, we have to tell you that these guys are onto something. Their databases are huge, and they keep expanding them every month. If you want real-time data with lots of other features, check SEMRUSH and what they have to offer for your business.
To achieve great results you must be willing to spend some money. The free tools above can help you in the beginning, but if you want to compete with the sharks, you must take your game to the next level with some top-of-the-line keyword research tools.
Keyword intention.
If you want to make the most out of keyword research, you should be paying attention to the searchers’ intent.
Every time a person searches for something online, they do it with some kind of intention behind it. You should ask yourself
Are my customers looking for information?
Do they want to buy something?
Are they looking for a brand in particular or just a service?
How many monthly searches this keyword has?
Once you know the answers to those questions, you can pick the best keywords to achieve your goals and produce a blog post or any other type of content to hit that specific intention your potential customers have when going online.
Long tail keywords will be your partners in crime.
Struggling to come up with keyword ideas? Maybe it is time for you to use some long tail keywords to reach the most segmented part of your audience.
For some time now, experts in the SEO field have noticed the potential in this particular type of keyword. Even though they tend to have less search volume than short tail keywords, they have the potential to rank your brand for very specific queries and compete with the biggest brands in the industry.
One of the beauties of SEO is that it levels the playing field of competition, but we must be realistic. If your business sells home furniture, you will not outrank IKEA, Lowes, or Best Buy. “Home furniture” is probably a top keyword with crazy volume but insane, fierce competition. You will be going down a rabbit hole with no end.
However, a set of long tail keywords can help you reach the top of the SERPs without spending crazy amounts of money on PPC campaigns.
Use the data at your disposal.
Until now, we have been talking about keywords tools and how to take advantage of them, but the job is not done once you put out there your content.
A passionate digital marketer knows that the after is as important as the before.
Google Analytics and Google Search Console will be like your second home. These tools are extremely useful to track the metrics of your keywords and their performance on the web.
This will allow you to know if the keywords you choose are doing good, regular, or bad. We encourage you to take risks and make mistakes because that is the best way to navigate the digital ecosystem.
The takeaway.
Despite all these keyword research tips and other things you can do to achieve results, the truth is that there is no secret formula for success.
The trends, the customers’ intentions, and even Google itself are constantly evolving and taking steps in different and new directions. Be patient and constant, and you will see results before you even know it.
If you are looking for the next step to grow your business, check what we have to offer at Inspiral.
Let us have a digital coffee and unveil the true potential of your brand.
Growing is a path. Take it with us.
