Swap Studio
About the Project.
Swap Studio is a sustainable business located in The Netherlands. Their goal is to have a positive impact on their local and global environment by creating a community of conscious consumers.
The first part of this project was the optimization of their website by implementing SEO and CRO. These optimizations consisted in adding the right CTAs and posts to their blog. As well, we performed facebook ads implementation.
The idea is to promote Swapping instead of Shopping. This can significantly reduce the unnecessary waste of our planet’s vital resources. Our job is to help this company show up in front of the right audience so they can change the world one swap at a time.
Published:
April, 2022
Client:
Swap Studio
Category:
Growth Hacks, SEO, CRO & Ads Implementation
More About Swap Studio.
This company has been climbing the corporate ladder at big tech, fashion companies, and startups. Yet, they got to realize the lack of diversity and female representation in key decision-making circles and decided to do something about it.
They count on technology to achieve change. Reducing the amount of waste that affects our planet today is a job that we should all take part in. Extending the life of 1-5 garments in Europe by 10% can make significant changes. This can cut 3 million tonnes of CO2, save 150 million liters of water, and prevent 6.4 million tonnes of clothing from ending in landfills.
Swap Studio employs a points system called Kudos instead of using money to buy and sell the items on their site. Also, they make sure to check on each item that gets posted to guarantee it meets their quality standards.
