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Landing Page Optimization Tools in a nutschell. Every traditional or digital business needs a lead generation strategy that brings sales or any result to the company. Marketing campaigns need to guide their decision-making process not with intuition but with data and methods that convert the target audience into actual customers.

You are probably wondering why you should optimize your landing pages and what good can come from that. At Inspiral, we love to share knowledge with people and business owners about processes they can apply by themselves to their businesses and brands to get better results.

Let us learn about landing page optimization tools and why creating landing pages is a process that must be taken seriously.

Why should I do this?

There are several reasons why you should have optimized landing pages across your website and PPC campaigns, but here are some of the most important ones:

• It is the first thing your user sees:

  a landing page, like the name suggests, is the first page the user interacts with when entering a website. Since you only have one chance to get people’s attention, you better try to present an optimized version of the page.

• The on-the-go experience:

  users look and click for things using their cellphones and other mobile devices. If your mobile landing does not run smoothly, people will leave, and your chances of transforming website visitors into actual leads will decrease.

• The big brother is watching you:

  yes, uncle Google is always looking. Landing pages that show poor performance will be punished by the search engine as they are detrimental to a good online experience.

• If the information is unclear, the sales will fade away:

  it is far too common to find landing pages from advertising campaigns or blog posts that do not have straightforward storytelling or a call to action. Optimizing your landing page will guarantee that all messages go in the same direction.

• Everything is easy if we have the data:

  digital marketers around the globe are increasingly recognizing the importance of having real-time data that allow companies to assess user behavior and create more effective high-converting landing pages. But if your landing lacks performance, your data recollection can be affected, and your measures may not be accurate.

• The power of experimentation:

  you can conduct research and observe what can be refined, generate hypotheses, and create different variations of landing pages. Run different experiments and see which version of the page works best.

As you can see, in the digital world, not having an optimized landing page is like having a billboard with your company’s name misspelled. Simply: not effective.

Notice that, although we are talking about sales, the truth is that pages can have different goals for a business. It will all depend on the strategy and how the company plans to obtain results from the campaign.

For example, a perfectly valid goal for a landing page is to get people to subscribe to a newsletter to later include those people in an email marketing strategy.

What do you need from a landing page optimization tool?

So, we are slowly approaching the only 2 tools you will need. But before going into that, there is a key question to address: what do you need or should expect from a landing page tool?

Is there such thing as the “perfect software”? (spoiler alert: there isn’t)

Beyond personal preferences, a landing page optimization tool should have at least the following features:

• Integration to other platforms:

  If you cannot connect your landing to your website or sales channel, your efforts will vanish into thin air. A landing page that does not convert is like one of those building billboards that nobody ever pays attention to.

• Professional, great-looking templates:

  Creating landing pages from scratch is not easy. It requires knowledge of coding and design, to say a few. But the whole point of these landing page builders is to facilitate and speed up the process. A simple drag and drop editor can make the difference between hours and minutes of work. The different platforms offer different landing page templates with layouts that are appealing to people. Try different ones depending on your campaign goals and the things you want to experiment with.

• Native A/B Testing.

  When talking about landing page optimization, A/B Testing is probably what most people only think about. And yes, this is a critical factor in the process, but not the only step. Regardless of the software you choose, make sure it includes a native A/B Testing option, so you can run experiments, create a hypothesis and get insights into what people like the most. Even though you can find other testing tools outside the different software, we are looking for comfort and the possibility of doing the majority of the process in one place.

• Mobile landings.

  As said before, almost every person does a mobile search every single day; thus, your page builder should allow you the chance to create a mobile version of your landing that fits the different parameters for mobile content display. However, if you want to be entirely sure about the mobile performance of your website and landing pages, CRO Device Testing is in order.

The ONLY tools you need.

So, which landing page optimization tools do you need to start testing things and see results?

• ANY page builder:

  Literally, any will do the trick. Depending on your budget or needs, you can go for more refined options, but in the end, almost every page builder offers what you need to start your journey. At Inspiral, we use ClickFunnels, HubSpot (this is more of an all-in-one type of tool), InstaPage, Elementor, and Unbounce. We are driven by experimentation and trying new things, but you do not need to follow this path. You can choose one platform and do all you can on it every time you need to.We consider it essential to leave open the possibility of creating a custom-made website for clients that would profit from having one right from the start when the benefits and the budget are crystal clear.

• A Google Analytics account

  So, you thought you could get away with not checking with uncle Google? Well, think again. After all, we need to track the performance of our landing pages and if they are, in fact, complying with the different goals set up for the strategy. You can connect to whichever building tool you have chosen. Trust us, the insights and data you can get from Google Analytics are unparallel. You will need this powerful tool if you are going all in about landing page optimization.

At Inspiral, we believe in the power of well-collected data to make better decisions. But more than that, we know that sometimes time is not on our side.

That is why we have created our Growth Hacks. Simple and easy-to-grab digital products and tools that will jumpstart your business journey into the digital ecosystem. From A/B testing to CRO Device Testing to Logo Creation.

Visit our Solution Center (as we like to call it) and grab the Growth Hack your business need (and get a 30min FREE consultation!)

The future belongs to the fearless.

Are you ready to be one of them?