The SEO Realm: The Importance of On-Page SEO.
Search engine optimization or SEO is the common name we use to talk about the strategies to make a website more visible and relevant to people.
To put it simply, we can say: that people are looking for something, and SEO makes sure they find it.
It is not possible to succeed in the digital marketing era if you do not have a good SEO strategy.
Search engines and users are connected. When you Google something, the result page is a reflection of what people are looking for when they search for that particular term or word.
If you want to be anywhere on that result page, it is time to put your minds to work and carve a great SEO roadmap.
Why on-page SEO is important?
When talking about SEO, one usually talks about many things that we conveniently put together in two big categories: On-page SEO and OFF page SEO.
At Inspiral, we love to talk using examples so, to answer the question regarding the importance of SEO, we can say:
Your business is a restaurant. You have been reaching out to gourmet websites and blogs, saying you have the best food in town, but when people visit your restaurant, you serve not-so-tasty food, or you don’t even serve the type of food you have been advertising.
In that example, the not-so-tasty food would be your poor on-page SEO strategy. You made with your OFF page; you are getting people to click on your web, but when they arrive, they do not see anything of value, or they stumble across a website full of design flaws.
On page Seo goes from keyword research to other important on-page elements such as
- CSS
- HTML
- Title tag
- Meta tags
- Meta description
- Alt text
- Internal links
As you can see, there are way too many factors at risk when talking about on-page SEO not to take it seriously.
Optimization is now more than ever a crucial component of a good on-page SEO. A proper site hierarchy, good internal links connection, and good charging speed are all ranking factors to consider.
The recent Google Core update was pretty rough for websites with poor user experience.
Does your page take too much time to run?
The mobile version is too slow or has glitches in functioning?
Is your content good for people?
Are you truly giving some answers to the questions people are asking?
If your answer to any of these questions is “no”, well, let us say you will be looking to the dark side of Google for a very long time.
On-page SEO is a key component for any growth strategy you want to apply to a specific brand.
Pay attention to whatever it is that you are doing right now and ask if it is the right path to take you to where you want to be.
People are looking for you. Make them easy to find you.
On-page SEO is a great way to have your money back.
SEO keeps on being a popular approach to online marketing because it has a great return on investment.
When you produce high-quality content; and your website runs like a rocket, people will notice. They begin to follow your blog post; they start to recommend your page, your products, or your services.
SEO takes more time than money.
But when it pays, it pays BIG.
Paid promotion or PPC campaigns are good for generating leads right away. However, every brand should strike to have a good chunk of organic traffic in the metrics of their website.
This is where the importance of on-page SEO comes into play.
Page rankings are tricky. There is no single method that will put you at the top, but SEO keeps proving itself like a go-to strategy not to take lightly.
Did you know that the first page of results on Google takes more than 90% of the traffic from keywords?
As you can see, not having a good on-page SEO approach can cost you many opportunities for your business to rank at the top of search engine rankings.
At Inspiral, we have all the brain and all the muscle to cook up some great SEO strategies for you and your business.
We know how hard it is to build something good. We want to make sure that others can find you.
Growing is a path. Take it with us.
