Why Should Brands Use Influencer Marketing?
During the Pandemic, people started using more entertaining social media platforms like the worldwide phenomenon TikTok, Instagram, and YouTube. Some used them to create content to have fun in the lockdown, while others consumed it.
Still, there was an increase in the average daily use thanks to COVID, which led to people starting to feel involved in the lives of the content creators they interacted and bonded the most.
But influencer marketing isn’t new or utterly related to social media channels. It goes long back in the date because people have always had icons to follow in the desire to want what they have or what they are. That glimpse of fame, glamour, and success we want to get so bad that we would do ridiculous things if that meant we were going to be like our favorite famous person.
By choosing the right influencers and launching campaigns with them, you can catapult your brands through them, just like Paris Hilton did with Juicy tracksuits in the 2000s.
Let us show you the reasons behind this success.
They already have your target audience
One of the crucial things in building a brand is segmenting your public to focus on the ones who would acquire your product or service and adapt your marketing strategies for them to succeed.
Influencers have built an audience already; they have built trust to see them as someone close that they have known for a long time.
With a previous study, you’ll know the public that the influencer speaks to and their responses to them. If you want to introduce a brand related to cars and mechanics, it won’t reach potential customers by promoting your product with a Make-Up influencer.
But what if you reach someone like Lewis Hamilton? Everyone who follows him is a car enthusiast interested in the area, so you’ll have 22M potential customers, according to his Instagram followers, that could track your brand and acquire your product or service.
They can convince with the power of words
Don’t believe me? Well, in one of Ellen DeGeneres’ episodes, she invited Anne Hathaway and asked her to share some of her routines. Ellen asked everyone to reach under their seats where they had a clementine, and Anne asked them to peel it.
At the same time, she started talking about a book called Citrus Healing about how you could use citrus to improve your health through aromatherapy and its benefits.
When she had them all peeled, she told them to poke a hole in the middle of the clementine, breath in and out through their mouth on the whole, and other ridiculous requests. The funny thing is that everyone followed every request quietly and immediately, and in the end, Anne told them not to put things in their mouth just because a celebrity asked them, because all the things she said weren’t true, as it was all a prank.
And that, folks, is the power of an influencer’s speech.
They can convey your brand message to their audience and convince them why they should choose your brand because the person they look up to and follow recommended.
They make you grow organically
Other marketing strategies can help your brand grow, like promoting on social media, mass media advertisement, POP materials, email marketing, and many more methods as there are fishes in the sea.
The difference between them and influencer marketing is that the public you are reaching doesn’t see the announcement, promotion, or campaign by casually sliding on social media or changing the TV. They had to interact with the influencer, or the content popped up and got their attention because they knew the person promoting it.
The followers and interaction you will get due to the campaign will be completely organic. Those people will go to your page, take a look at your product or service and even buy it not because some random ad was shown on their screens but because they felt like it, and it was their decision.
They make your brand easier to trust
Having a familiar face shown on a product or someone you trust recommending you something will make it seem more reliable.
Most beauty and healthcare companies use this to their advantage, looking for successful influencers within the area to build trust regarding their brand and products for the public to believe in them and their function.
As we have been explaining all of these with examples, let’s not make an exception here.
Cristiano Ronaldo is the face of Herbalife, and even when many people have made comments about the brand’s products and how they are not that beneficial, the well-known 7 has built trust within the brand because why would someone like him, who’s all about fitness, diet, and taking care of his body, recommend the products if they aren’t good?
Using the right influencers that embody the whole concept of your brand sends a message of reliability and will give you that sense of trust you are looking for, especially for new brands.
So, why should brands use influencer marketing? Besides all of the mentioned above, it creates brand awareness and is a great way to make your brand grow organically and fast while making you well known and trustable to your target audience.
Use their influence to your advantage
Working with influencers is hands down, a good idea. However, to succeed and reach your potential customers, you’ll need to have a few things in mind and do previous research to see which social influencers are adequate for your brand.
You can go for more relevant influencers, also called macro-influencers (500k+ followers) or micro-influencers (10.000+), According to your positioning on the market and the goals you have set to reach with different influencers marketing strategies.
At Inspiral Growth, we have all the tools and knowledge to do the research and studies to see what influencers are great for your brand and how to campaign with them. Let our team help be with you every step of the way while you enjoy all the benefits of using an influencer for your brand with the right strategies and a dedicated team answering every doubt you may have on the process.
Visit our growth hacks or book a call with our team to see the ways you can scale your business with us!
