Showing Yourself or Why You Need SEO for your Business?
In the digital marketing era, everybody is talking about positioning strategies, paid ads, organic traffic to your website, and so on. Knowing the answer to why you need SEO for your business is a must if you want to appear in front of your potential buyers.
SEO work is always in the conversations when people talk about ranking your website in the search engine results pages such as Google, Yahoo, Bing, Brave, and so.
But why SEO is important for business?
What are the real benefits of having a good SEO strategy or team behind your brand?
Let us look into some facts:
SEO is Google favorite filter
Well, maybe we are taking a long shot with that heading, but SEO is certainly the way Google has for determinate which website rank higher on the search result pages.
Every time you do a Google search, you find the most relevant websites for that particular query.
It is true that some of those websites are there because they are paying to be at the top of the list. However, thanks to SEO efforts, you can rank on the first page of results on Google without spending ridiculous amounts of money on paid traffic.
If you want to generate traffic to your website and convert that traffic into potential customers, you need to have both a good-looking website and high quality content. The more clicks your website generates, the more it will go up in the search result pages.
Having an SEO strategy for your business is fundamental if you want to put your brand in the spotlight. If you want a piece of the cake, you must fight for it with all the tools at your disposal, and one of the benefits of SEO is that it makes the competition a lot fairer than ever.
SEO is cost-effective and has a great ROI.
For small businesses with limited capital, search engine optimization or SEO is a fantastic way to target audiences without expending too many resources.
Great ROI is one of those things that every business person loves to hear. SEO keeps proving itself like an investment that will bring great results to your company. The steps behind SEO efforts are more associated with time than with money.
They say time is money. Well, if you spend a good amount of time on an SEO strategy, your product or service will reach thousands or millions of people. And that is when the money will flow.
We must warn you: SEO work takes time. Organic search and positioning are not something that will happen in the blink of an eye. Nonetheless, once you manage to rank your brand with a lot of organic traffic you will realize how good SEO pays.
SEO is a long-term strategy that pays BIG TIME.
But more than that, SEO is a very cost-effective way to know if the money you are spending is actually bringing some results.
A fully labeled vehicle or a huge billboard in the middle of the highway are ways of publicity not only extremely old school but also impossible to track.
Nothing beats or cheats the data, and SEO is beautiful data.
Do you want to leave money on the table? We are sure the answer will always be NO, so make sure to have some SEO team working closely with your brand.
Do you want market intel? Trust SEO.
SEO is not only an excellent tool to position your brand in the digital market but is also a great way to gather some market intel.
Do you want to know what your competition is doing?
Are you curious about how certain products are selling?
What is that thing that people are looking for? Do you have? Can you provide it?
Long forgotten are the days when SEO was only about repeating some keywords in a text.
However, SEO is in its purest essence about keywords and the things that people are looking for when going online.
Good keyword research can provide you with the answer to the questions above and many more. Of course, after that, there is a lot of hard work to do. But nothing is better than making your debut in the market with a hand full of aces.
SEO will improve the user experience of your website.
As we already mentioned, SEO covers a lot more ground these days than before.
Technical SEO will help your website to be truly visible for Google crawlers.
Having a pretty design on your website is simply not good enough these days. It helps, yes, but for Google, it is all about user experience and how your website makes it more enjoyable to spend time on the internet.
Did you know that modern SEO deals with coding?
- HTML
- CSS
- Link building
- URLs
- Meta tags
All of those factors above contribute to having good “site health”. If one of them is having problems, your website will have problems, and that is something that uncle Google does not want to hear.
Remember, your website is more than just a place to put how cool you are.
If you want people to get to know your product or service and really trust you as a brand, you need to combine a sexy looking and optimized website with quality content.
This is how you succeed in the digital jungle.
Now that you know why SEO is important for business, you can choose a partner to guide you and your brand to reach your true potential.
Inspiral is a growth hacking agency.
Here we implement classic and new strategies to grow the brands of our clients. We understand how hard it is to build something, and we intend to make every bit of your effort count.
Growing is a path. Take it with us.
Follow our weekly blogs for more insights on SEO, Web development, and Growth Hacking.
Hector Torres
SEO Copywriter
