Are you an Apple or Windows Person? In both cases, hundreds if not thousands of elements compose the fantastic devices we use daily. We are not here to say which one is better, but we certainly can say that each has very different expectations and desires.
And even though customers buy laptops and desktops in general, what they want to experience can change drastically from one brand to the other.
Our goal, in this case, is to communicate the right message in the proper channels to your right target. It sounds like Marketing!? Yes, Growth Hacking is Marketing but focused on using the Data. Your Data and from others, to help you make better choices.