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Panic of Content Overload?  Is there really such a thing as too much content? Have you ever wondered what the purpose is of creating another blog post, another reel, or another social media publication?

According to this website, 4.4 billion blog posts are published daily. WordPress alone is responsible for 70 million blog posts every month. If we put the eye on RRSS, Instagram and Facebook combined a whooping stat of almost 400 million photos uploaded every single day.

You could think:

What is the point to keep using social media or blog posts to build my brand?

Wouldnt be easier just to run some ads and get going with life?

At Inspiral, we are fans of high-quality content. We want to share with you some easy-to-apply tips to create content for surpassing the infamous content overload barrier.

Start using research tools.

As content creators, we want to run wild and free on the vast space of the internet, but, unfortunately, we cannot do such a thing. Even though the Muse is calling us, telling us to start typing on that keyboard without looking backward, we must pause to begin doing research.

But why?

Well, after all this time, keywords remain one of the most important ranking factors for websites and content within those websites. People search for things using words, and nothing will change that (No, Elon, just don’t). If you do not use any keyword research tool, you will NOT be successful in your content creation journey.

Imagine writing a 1.000 words article post to find out later that Google does not even know your content exists. That is what happens every time you write without a previous investigation.

• Google Keyword planner
• Ubbersuggest
• SemRush keyword magic tool

You can use all three free options daily to aim for content that follows the people’s search queries. Creating a content marketing strategy does not have to be a headache.

Implement storytelling and copywriting.

We have been chasing stories since the beginning of time. You can call it Religion, Literature, Politics, or whatever; the point is that we fancy a tale narrated with the right words.

It does not matter how much knowledge you have on a given subject; if you don’t use the right words and create a narrative around that subject, people won’t engage with your content.

And you do not want to be that college teacher who is an eminence on the field but makes everybody snore in the classes, right?

We have said this several times and will keep repeating it: talk about emotions rather than features. Good storytelling and copywriting begin when you manage to connect with people’s feelings. Although you are super cool, nobody wants to read only about that.

Use real-life examples.

One thing that keeps proving effective in making people engage with your content is using real-life examples and talking about things people won’t have trouble relating with.

Even in this very same article, we have used several examples, like the one with the college teacher or the other when the content creator finds out the blog post has gone under the table due to poor research. Those are situations that are familiar to the vast majority of people.

If you have an opportunity, do not be afraid to share a personal story or even use humor as a catalyst for a killing content page, Reel, IG story, etc.

You can also try examples since people usually love when you explain something using a more concrete experience or situation from real life. Since we are already here, let us try that something:

Imagine you are writing for a company selling photography-related products (cameras, lights, tripods, and other equipment). How can you connect with people on an emotional level?

First, you could take them to the first photo they ever did and include some humor about it (like the fact that most rookie photographers think they are already becoming a master like Oskar Barnack or Man Ray). Then you can share a personal story about how good or bad you are at photography. Later on, you can introduce your brand or products as the final solution to make the taking-a-picture process easier.

And just like that, you have a beautiful piece of content that people can empathize with.

Make the content readable.

Duh, it sounds pretty obvious, doesn’t it? Well, believe it or not, it is very common to find pieces of content that do not follow the most essential guidelines for readable content.

Think about it this way: people are always on their phones, so the vast majority of the content they consume is on their mobile devices. No one wants to read a 700 words paragraph on an Instagram publication. Definitely, no one will read a blog post that does not have any sub-headings. Nobody will go to the Cambridge dictionary to understand the words you are using.

Make sure to take a user-first approach when creating content for your brand’s communication channels. You can outrank thousands of competitors that worry more about quantity than quality.

At Inspiral, we love well-crafted content that answers people’s questions on a given subject. We encourage all content creators around the globe to start implementing these easy tips to avoid being just another cute blog that writes about things.