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Increasing your conversion rate is something pretty close to art. Whether you are selling books, online kitchen courses, or cars, there are great chances to increase your conversion rate if you create a copy that connects with your audience and triggers their emotional side. In order to do this, you need to develop some strategies of copywriting.

Acquiring a product or service is almost entirely driven by emotion. A good, persuasive copy is one that taps buyers’ emotions by offering them a solution to a problem.

Here at Inspiral, we love to experiment and try different things, and that is why we have come up with this easy-to-follow list of strategies of copywriting that will help you to put your brand in front of the right people.

Create direct and sharp headlines.

It seems obvious, right? However, crafting a perfect headline is something a little bit more difficult than just saying things like “you won’t believe this out-of-this-world SEO trick”.

According to this website, 4.4 billion blog posts are published every day, and WordPress alone is responsible for 70 million blog posts every single month. So, it is safe to say that almost everybody has an idea of how to title a blog post.

And yet, an entirely different thing is to create a headline that catches your reader’s attention and makes them go through your content and actually engage with it.

And how can I create this kind of headline?

A very simple yet powerful hack you can do is to use facts when creating the headlines for your sales copy, ad campaign, landing page, blog post, social media post, etc.

For example, let us say our keyword is “copywriting tools” and we are writing a blog post on this particular subject because our product is actually a copywriting tool we want to promote to a targeted audience.

Not all readers will be potential customers, but we are not taking any chance here. We want to convert and give meaning to our content marketing strategy.

What would you think will sell more?

How to use copywriting tools

OR

5 copywriting tools to successfully create great copys.

If you are not on the dark side of the moon, you probably chose the second copy as the most attractive one.

The more specific you are, the more effective your copy will be. Rather than saying vague things, use concrete numbers and facts that make someone want to try what you have to offer.

NOTE:

Don’t forget: exaggerating will also decrease your chances of getting clicks. No one wants to read something that sounds made up like “copywriting tools that will make you a millionaire”.

Another great and simple strategy is to target keywords in your headlines. When you include your main KW in the headline, it is more likely for you to draw the attention of a more specialized kind of lead.

Keyword research is an essential part of writing content and copys. Knowing the keyword’s intention, volume, and difficulty can give you an edge over your competitors.

Make sure to use some type of KW research to prove you are targetting the right keywords for your business.

Lastly, remember that clickbait provides no extra value. It is best you write meaningful headlines with great copy than just trying to catch someone’s attention. Remember, 4.4 billion blog posts.

Either you create high-quality content and copys, or no one will engage with your website.

Understand your audience and create clear buyer personas.

A good copywriter is like a comedian. To know if a joke will be successful, the comedian has to know the audience as much as they can. Otherwise, the show will be full of awkward silences.

Bounce rate and exit page are the awkward silence of copywriting. To avoid them take some time to know your audience and create buyer personas.

Great copywriting is a mix of creativity, research, and lots of practice. There is no ” you=”” are=”” a=”” wizard,=”” harry”=”” kind=”” of=”” thing=”” going=”” on=”” in=”” this=”” world.<=”” p=””>

If you want someone to purchase a product or service from you, you first need to understand who this person is.

What drives them to make a purchase?

Do they feel safer when reading online reviews?

What are their needs and desires?

Which emotions make them pull the trigger?

What things do they like to read about?

What would be the call to action for them?

There are many tools you can use to gather this information. We also recommend you read the brand guide of every business you work with to better understand the market and the people you are writing for.

Build trust and give (before even thinking about receiving)

No, this is not a line from Joy’s speech to Monica and Chandler’s wedding. It is something that sometimes goes without notice despite its importance: trust.

A trustworthy website or brand is difficult to find. Think about it this way: if you are not willing to trust anybody, how can you ask your audience to do the same?

It is very common for a business owner to forget about the importance of building, brick by brick, the necessary confidence for someone to pick your brand over others.

Why would someone trust you?

What makes you different?

Answering those questions can deliver the perfect copy to create a bond between your target audience and your brand.

You can build this trust in several ways, but here are some of the easiest ones:

• Be transparent about who you are as a brand.
• Use real customer reviews. These days, the internet is like a giant forum, and brands are more likely to succeed if they share positive, real customers experience.
• Do not focus only on how amazing you are.

The simple, the better.

Sometimes, we tend to believe that fancy words will deliver better results.

However, the truth is that no one is out there with a dictionary under the arm. There is no use for a fancy word if that word makes the message go to waste.

Use easy to digest words and avoid compound and extremely complicated sentences whenever crafting your copy.

Takeaways

Years ago, copywriting was only about making people want to buy something. However, these days people are looking to connect and live experiences with the brands they interact with.

The new copywriter has to know the brand they are working with and use that knowledge to create a storyline that people want to consume.

Inspiral is the perfect ally for your business. Let’s have a digital coffee, book a call now!