Description

Having a CRO Landing Page Optimization for your company is essential for getting more organic traffic to your website.

Conversion rate optimization CRO focuses on increasing the percentage of quality traffic that actually ‘converts’. This means reaching the desired action that has been designated as most important, for example, getting the user to click through, sign up for a service or download an application or PDF.

But to increase conversions, you need a successful CRO landing page design that tells your potential customers or target audience what it is that you are expecting of them. A landing page is essentially different from other pages on your site because you build them to have a very specific goal. High converting landing pages are a mix of design, efficiency, and metrics.

In this pro version of the product, we will engage in full with the “LIFT model”, which follows a curated methodology that aims to tap into 6 key factors that influence landing page conversions.

• Value proposition
• Relevance
• Clarity
• Urgency
• Anxiety
• Distraction

What do you get?
Optimization of the different landing pages of your website to trigger the desired action. We will also provide you with basic metric tools so you can track your campaign’s performance and user behavior.

How do you get it?
First, we will need access to your website analytics, as well as your sales funnel.
After that, we will analyze the current status of those landing pages in terms of design, call to action or cta buttons, technical SEO, copywriting, UX experience, and other key optimization factors.
Then, we will implement the necessary changes to optimize those landing pages to create the desired result while providing you with different metric tools, so you can track performance.

Why do you need it?
Following the data is the safest way you have to understand your business’s current situation in terms of conversion rate.
With a CRO strategy, you not only are working to improve metrics but also the experiences that users have with your brand. Web analytics is fundamental to the optimization process. Thanks to web analytics, we will be able to measure results and control conversion optimization.