Benefits of SEO for Small Business.
Small business owners are usually looking for a way to get new customers and build 5brand awareness.
The benefits of SEO for small business comes from the fact that it can help small brands to find a place within a specific niche without going all out in budgets terms.
More than that, search engine optimization or SEO is a cost-effective way to build an attractive website for your potential customers.
Since Inspiral is a place to grow, we have brought you a list of some of the benefits of implementing an SEO strategy to put your brand in the higher rankings for search engine result pages.
SEO mix beautifully with your marketing campaign.
In the era of digital marketing, every single thing we do online ends up in some database somewhere. Even though this sounds like the Big Brother is looking at you, it is actually a good thing —Mark Zuckerberg likes this—.
But seriously, all jokes aside, if we want our business to succeed in the digital era, we cannot apply old fashion techniques for publicity and brand awareness.
The era of yellow sunglasses and Nirvana is far behind us. A paid ad on TV, a huge billboard in the middle of the highway, or someone dressed up as the company mascot are simply non-effective ways to put your brand in the spotlight.
Nevertheless, SEO is pure data. Data that you can —and should— use to create your next marketing strategies and thus find a place for your brand within the market.
Are you curious about what others are doing?
Do you want to know if certain products are a good sell?
Can my product or service succeed in the area where I am at?
SEO has the answer to all those questions and more.
Small businesses usually cannot afford to lose time and resources with dead-end strategies. Good SEO efforts alongside data from social media channels can save you more than one headache.
Do not improvise. Follow the data.
SEO levels the playing field.
Let us go back to the example of the huge billboard across the street. Beyond the fact that this is not the most effective way to promote your brand, it is also extremely expensive.
Can a small business place an ad in the commercials of TV´s prime time hours?
Sorry, but probably not.
Can a small business pay upfront a whole year of billboard space? Maybe, but there are other ways to do this better.
This type of publicity was okay for the times when they were popular. But the truth is that these methods can be extremely expensive and their ROIs low.
We do not want to discourage you. On the contrary, our intention is for you to open your eyes and get all the benefits of SEO for your business to grow. A relatively new brand in the market can outrank an older one just by having a solid online presence; with an optimized website and quality content.
Invest in SEO today if you are looking for a cost-effective way for your small business to gain visibility in a time where everything can be found with just a simple click.
If it looks good, people will want to hang out.
These days, SEO is more than just stuffed a website with keywords. As the name suggests, search engine optimization is a method to optimize the way your website looks and feels to the user.
Cute banners and fancy online chats are useless if your page lacks speed in the mobile version.
Great photos and videos can go to waste if the page does not load them properly.
Business websites are not for you. They exist because of the customer, thus enhancing the user experience is fundamental for Google to notice and recommend your website to others.
If you are looking to find new customers and have higher conversion rates, all your targeted traffic should be going to an optimized website. If not, people will leave you and find other alternatives.
This might be hard to listen to, but you, and your brand, are not unique. If you are not clear and efficient with your communications channels (your website, your social medial profiles, and so on) you will pass unnoticed by the many.
Having an SEO-optimized website will guide you one step closer to the type of client who loves you and recommends you.
SEO can help you catch the bigger fish.
If SEO levels the playing field and helps your website not only to look better but to be better; that means that it is also a good strategy to catch a big fish.
All small business owners dream with that “big” client that will put the company or the brand on a whole new level —and by a whole new level, we mean putting the accounts from red to blue—.
But to catch big, you must play big, right? You must show yourself with a good face. You must lose the fear of failure and being wrong.
A good SEO strategy will put you swimming with the big fish, increasing your chances to grab one for yourself.
Inspiral is a place to grow and be better. We want to help you reach the audience you intend to because we understand the value of hard work.
Growing is a path. Take it with us.
Hector Torres
SEO Copywriter
