Master the Word with These Free Tools for Copywriters
If only crafting a beautiful high converting copy was as quick and easy as running out of ideas *cries in digital marketing*
The content marketing world is a fascinating one. Thinking about how you can engage more and better with your audience is a great way to stay connected to them.
If you want to grab a few very much desired first positions on the search engine rankings, you need to master the art of creating great copies and content that draws people towards your brand and the things you offer.
All craftsmen and craftswomen need a good set of tools to bring to reality their ideas.
Here at Inspiral, we have come up with a list of free copywriting tools that will elevate your talent and multiply your possibilities to engage and sell more. Let us dive right into it.
First thing first: a good title is the entry door.
Every professional copywriter knows how difficult it is to come up with a great title. Especially since you also need to take into account the SEO ranking factors such as length of title and inclusion of keywords.
But great titles, those that create a higher conversion rate, are the ones that drive the attention of people.
So, among your writing tools, you need a few ones that help you craft the perfect title. Here are some of them:
Portent’s content idea generator
You can lean on this very simple, intuitive online tool to create great titles. Portent is one of the biggest digital marketing agencies in the US (so they must know what they are doing). You just need to enter a subject, and the website gives you an engaging title for your content.
But remember, you need to double-check if this title works for whatever you are writing about.
Many copywriting tools complement each other, and this is one of those examples. Once you have what you consider to be a good title, you proceed to analyze it and see how much engagement can actually create.
This is where this great tool comes in handy. Type your title, and the website will provide you with a full report about it.
You can use it online without downloading any extra app. The only thing that requires is for you to register and create some sort of account to visualize the reports given by the website.
Research and content production.
If you are a copywriter or you are involved in any type of creative writing, you know that we are like detectives as well. A good copywriter is always researching to find out the best themes, and things to talk about.
But, as we always said here at Inspiral Growth, the digital marketing world is one that accepts no improvisation. You need to follow the data if you want to make the most out of your efforts when creating content.
These free tools will help you to come up with ideas to create a great SEO and content marketing strategy.
The blank page is our Freddy Krueger.
You know, you have dreamed about it, and it is scary: the blank page. Sometimes, the ideas fountain can go dry, but we need to keep producing content because the wheel never stops, right?
When lacking blog post ideas, you can use the fantastic tool created by Hubspot. Enter a noun in the search bar, and the website will provide you with five topics you can write about around that subject.
Like all tools, you need to “guide” them to come up with the best results. Try different nouns and combinations until you have the perfect blog post idea.
Always looking for something.
Once again, a good creative writer is also a researcher. A detective of the internet, always looking for trends and keywords. You will need a research tool in your arsenal if you want to write about things that actually matter to your audience.
Ubersuggest is probably the most complete online free tool for SEO. You can research keywords and classify them by KW difficulty, search volume, type of KW, and so on. Take advantage of the gaps in your niche and keywords you can rank for to put your brand in front of many more people.
Of course, if you are going all-in in the SEO world, you will need more than just that. Since we are a SemRush agency partner, we want to recommend them for your content marketing department and your future endeavors in the content creation world. They offer a free trial you can go for and see for yourself how to make your life easier with one of the greatest digital marketing AI on the market.
We write, we edit, and we write again.
No matter if it is an ad copy, a blog post, a landing page, or whatever piece of written content you are creating, you always need to check spelling and grammar and see if everything is okay.
Nothing kills the vibe more than content that is not optimized or curated. These tools are a must for any copywriter.
Grammarly
This Writing AI took over the market very quickly, and there are many reasons why. You can use it to check the clarity and correctness of your text in real-time. Their premium version also offers corrections in the syntaxis area.
Hemmingway editor
Hemingway Editor is an application similar to SEO Yoast. And it works in a very simple way. You just enter the text in the box you see on the screen, and the App marks the phrases or words that need to be improved to make it more readable online.
At Inspiral, we are always looking for solutions and ways to make things differently.
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