Design Startup

Tackling the Changes of Retail Industry

M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign

A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also because of its services, support, and customer-friendliness, an app that offers a helpful customer support system for its valued users enjoy more traction and engagement than other apps. Great brands all over the globe enjoy appreciation and popularity because of their customer-friendly support and services.

Author

Juan Carlos Zuloaga

About Juan Carlos

I have been developing startups and scaleups in Europe and South America throughout my life.
From 2012 to 2016, I developed several companies in the Netherlands' Import and Export and tourism sector.
A key milestone was to scale one famous US franchise ¨¨ Ripley's Believe It or Not¨, in Europe— becoming one of the 32 Museums of Ripley's Believe It or Not and one of the 96 Attractions of the Ripleys Entertainment Group.

Since 2016, my focus has been on developing startups such as Chamba, a Gig Economy Platform for Home Services in Ecuador, and SelfieFeedback, an Online Reviews Platform based in The Netherlands.
Back in 2018, together with two cofounders, we created our marketing agency in Ecuador called Serendipia to understand how to accelerate the process of launching a company.
Serendipia (www.serendipia.ec) is a marketing agency working with client companies such as Estes in Ecuador and has been part of developing the first tech community called Guayaquil Tech.

Since 2020, I have been applying Growth Hacking in our agency and startups. And in 2021, I launched our own Growth Hacking Agency, Inspiral Growth.

Growth Hacking is about constantly learning.

Having completed academic studies in Germany, Denmark and Ecuador made it possible to take a comprehensive view of management styles and understand the cultural map needed in international environments.

- With more than 15 years of experience as a CEO and ten years as an entrepreneur, I focus on helping sustainable projects and working with leaders in their respective sectors.

For me, Growth Hacking is the next level of Business Development.
Reaching the status of a T-Shape Growth Hacker can be pretty challenging, yet not impossible.

Our goal with Inspiral Growth is always to learn new strategies to scale the brands we assist.
We believe in a lean and sustainable approach.

For that reason, we call our agency Inspiral Growth.
www.inspiralgrowth.com

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