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More than once, I stood frozen when someone asked me, “who are you?” Now imagine answering that question according to who you are, what you offer, and what you want to symbolize to others in the market.

Branding is not only related to products or services, brands, companies, businesses, etc. You are a brand. Your image can represent ideals and values that align with those of a specific audience.

If you know who can connect with you and find people to match your target audience, you can pitch yourself to them with unique selling techniques and make them potential customers of your product or services.

In marketing, this is what we call personal branding.

Today with Inspiral Growth you will learn how to rebrand yourself in case you feel stuck, or your brand is not reaching your target audience anymore.

Who am I? What am I?

As individuals, we all have a personal brand. Human beings have ways of thinking and expressing ourselves that distinguish us and give us individualism among 7.7 billion people on the planet.

This individualism sets us apart from others. As a first step to rebrand ourselves, identify those elements and bring your strongest points to the table to build a narrative around them.

Why do you want to rebrand?

Before creating a new strategy, you need to know what is failing. The first step to solving anything is to identify the problem first.

If your brand is not connecting, it could be because:

• You are using the wrong media and channels.
• You are not adopting a tone and language according to your audience and content.
• You are trying to cover too much space and audience groups at once.
• You’re not using CTA to involve your public and interact with them.
• You don’t have a visual brand that sets you apart from competitors.

However, something doesn’t have to be wrong to rebrand. Sometimes people’s values ​​change, or they want to target a different audience, so they have to make a change, sometimes from scratch.

Study your target audience.

One of the reasons you may not be connecting to the audience could be that you are not focusing on a specific niche.

A common mistake in many personal brands is that they want to cover the largest possible audience. People believe they will grow or succeed faster by doing it this way.

You got through the first step, so you know what you are or want to be as a brand and what you want to symbolize to the public. Now ask yourself and study who is interested in that. Is it women? Men? Teenagers? Older adults? Try to be specific when establishing these groups.

Knowing your audience’s profiles in depth will help you understand what tone to use when communicating, the most relevant content, and the channels you should use. Etc.

I had a little time working for a particular brand when I noticed something was off. It was a 00’s fashion clothing store, and in the beginning, it had significant growth.

There were good statistics, people shared the posts in their stories, participated in polls, etc. But suddenly, the numbers began to decline little by little. I was worried and slightly sad, but I knew I could change it, so I took action.

Was it the photos of the products? No, I received positive comments about it. The graphic part? Neither. It went well with the style and concept of the 2000s.

And then it hit me. I was so focused on selling the products that I forgot to produce valuable content that seduced my audience into why 00’s fashion was everything they wanted without showing them the clothing itself.

See what I did there? Storytelling.

Captivate your public through stories and personal experiences that make them empathize with you and deeply engage with your content.

And remember “quality is better than quantity”.

It’s best to have 1k constant followers that interact with your brand and know what you stand for than 100k followers that only exist as a number because they don’t engage with your content.

Learn from pop stars’ graphic identities.

You could learn a lot about how to rebrand yourself by looking at female pop stars. They rebrand themselves after every album release. Madonna invented this, and people started calling these rebrands eras.

Many believe that because it is a personal brand not related to businesses, products, or any service, you don’t need a graphic identity.

This couldn’t be further from the truth.

A graphic identity is a set of visual elements that help you visually show what you represent. It can go from a logo to specific shapes and trends, business cards or any other POP material, color palettes…

Consider that first impression are formed within seconds. Your image has to instantly speak for you and be consistent with the visions and values ​​you want to represent.

When rebranding, drastic changes are made. Maybe you should consider starting your image from zero.

Taylor Swift is a living example of changing your visual identity. Unlike other artists that prefer stability in their image, like Adele, Swift changes the whole aesthetic in her persona and performance with every album she releases to create more impact and showcase what she wants her music to mean.

Working alongside a graphic designer to establish what your brand means and create a strong visual identity can set you apart from your competition and make you stand out and be recognizable, especially on online profiles.

At Inspiral, we have amazing graphic designers that can help you with that. Take a look at our Logo Creation package.

I rebranded. What now?

Building a successful personal brand is not easy. It takes time, dedication, and consistency, but it’s not impossible. Take a look at the Kardashians.

After rebranding, your progress may not be instantaneous since the public’s perception of you is something you can guide and direct, but can’t control.

Focus on listening to them even when they are not speaking through statistics and other social media measurements. However, if you don’t know how or want to focus on other areas, we can help you.

Do you want to rebrand from scratch? No problem. Inspiral Growth has come to the rescue. We will work with you every step, showing you the metrics, helping you study and reach your perfect audience, and building a visual part and solid speech to make you an inspiring icon.

Let us inspire you to become the best version of yourself and guide you while you grow!

Rememeber that that you can always book a call with our team. So let’s have a digital coffee and talk.